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Event Details
Conversion Thursday:
An Attribution Special
Conversion Thursday focused on attribution models @ MPG Media Contacts, St Martin's Lane, Covent Garden, WC2N 4JS.
Thursday 13th of September, 18:30pm onwards (tube - Leicester Square)
Register for Tickets
We're very excited to announce a special Conversion Thursday focussing on the industry wide challenge of attribution. We'll be hosting a panel discussion with industry experts to understand the challenges and options faced by websites today. Expect great talks, interesting debate and of course as always; free beers. We're Lucky to be co-hosting the event with MPG Media Contacts at their fantastic new offices in Covent Garden.
Confirmed Speakers
- Rob Jackson, UK MD at Elisa DBI: Elisa DBI are one of Europe's leading digital measurement and optimisation agencies working with brands such as Holland & Barrett, Barcelona FC and Harrods.com. Rob will be talking about the overall challenges faced by organisations trying to deal with the problem of attribution and giving an exclusive look at the new Google Analytics Premium Attribution Modelling tool
- Rogan Gilhespie, Head of Analytics at MPG Media Contacts: Head of Analytics at MPG Media Contacts: MPG Media Contacts are a Media company with data at the heart of what they do. Rogan heads up analytics and insights and will be walking us through their proprietary attribution platform Artemis
- Matt Bragg, EMEA Business Development Manager at Adobe: Matt will be discussing the Adobe approach to attribution both from a technology and solution perspective. Matt has a wealth of experience with enterprise software solutions and will be looking specifically at Adobe's approach to how their Insight tool can help organisations solve the problem of attribution.
Register for Tickets
When & Where
MPG Media Contacts new office
60 St.Martin's Lane
WC2N 4JS. London Colney
United Kingdom
Thursday, September 13, 2012 from 6:30 PM to 8:30 PM
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